To go further, invest in technology. This is well known to Ford, the world-famous automotive company that has created ultra-tech car dealerships such as Jos Bogman in Beek, Holland, highlighted by the interactive virtual tour of Rick van den Bosch, winner of August's Tourmake Award. Through the tour, embedded in the site, you can walk along the business spaces whose points of interest take the shape of flashing markers drawing the user attention to navigation. Spaces, cars, and services have exploded within the various points of interest positioned on the two floors of the business activity. Automotive technology and virtual reality together towards the future.